Default Project
AI-powered SaaS revenue modeling and LTV cohort analysis
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Modeling Controls
Time & Revenue Settings
0.25×
Used when clearing data or resetting
Annual Plan Settings
%
60%
0,12,24
Spend Ramp Settings
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Quick Actions
Drop-off explanation: Drop-off is age-based churn rate. Row M0 = churn from age 0→1 (affects M1). Row M2 = churn from age 2→3 (affects M3). Default is 20% monthly churn.
Note: Retention revenue also depends on Annual Plan Share (30% = annual, 70% = monthly recurring). Both factors combine to determine final retention.
Note: Retention revenue also depends on Annual Plan Share (30% = annual, 70% = monthly recurring). Both factors combine to determine final retention.
| Month | Spend (edit) | Drop-off% (age curve, edit) | Override New? | Override New Rev (edit) | Override Ret? | Override Ret Rev (edit) |
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AI Insights
Total Spend
$0
Total Revenue
$0
Blended ROAS
0.00×
Payback Month
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| Month | Spend | New revenue | New ROI% | Retention revenue | Retention ROI% | New Rev % of Total | Final total | Monthly ROI% | Cum Spend | Cum Revenue | Cum Net | Cum ROI% |
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